Buy what’s delivered, not promised

By | Execution

(Extracted from Bloomberg on Bloomberg)

The risks attendant with developing technology I think properly belong to the manufacturer or software writer. They get the profits if it works; they should take the grief if it doesn’t. It’s their business; don’t make it yours. My rule is: See it work exactly the way you’ll use it (same volume, environment, time of day, and so on) or don’t buy it! Demand goods, not promises. And that’s exactly what we offer our customers. When we develop new products, we build and deliver a practical working model of what the client can actually use, and then through an iterative development process, we add features and functions that make the product outstanding. In management-speak, this is called MVP: minimal viable product. But for customers, it just means: “Buy what’s deliverable, not what could be.”

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