Strategy Every business needs a strategy to string all the resources together to pursue a direction. It involves having a value proposition and positioning in the market.

Innovation includes changing corporate practices

(Excerpt from The Ride of a Lifetime by Robert Iger) These are all executives who have been trained for years to grow their own businesses and are compensated based on their profitability. Suddenly I was saying to...

People, Strategy Read More

BCG Growth Share Matrix

(Excerpt from The Star Principle by Richard Koch) There is a branch of business theory called strategy , which was invented by a new consulting firm, the Boston Consulting Group (BCG), in the 1960s. BCG’s most famous...

Investing, Matrix, Strategy Read More

High context communication

(Excerpt from Han Feizi translated by Burton Watson) If the person you are trying to persuade is out to establish a reputation for virtue, and you talk to him about making a fat profit, then he will regard you...

Machiavellian, Strategy Read More

The Demand Matrix

(Excerpt from Your Move by Ramit Sethi) In the upper right-hand corner of the chart, you’ve got the Golden Goose. Ideas that fall under this section make GREAT businesses. That’s because these ideas have the...

Matrix, Strategy Read More

Types of education business

(Excerpt from Monday Musings 6 Jul 2020 by David Perell) Some observations on the future of education from Tiago Forte: Most online courses until now have been performance-driven, as in “direct response...

Learning, Strategy Read More

Small companies win because big companies are inflexible

(Excerpt from The Road Less Stupid by Keith Cunningham) What creates opportunity for the small guys (the entrepreneurs of the world) is the inflexibility of the big guys to treat each customer as a king (instead of a...

Strategy Read More

Insurance is an inverse freemium model

(Extracted from Business Model Generation by Alexander Osterwalder and Yves Pigneur) In the freemium model a small base of customers paying for a premium service subsidizes a large base of non-paying customers. The...

Inversion, Strategy Read More

Three Golden Rules of Innovation

(Excerpt from The Star Principle by Richard Koch) 1. Innovation is best based on what you already do best and most distinctively. Innovation is powerful when it suits the new category you have invented rather than the...

Strategy Read More

Subtracting benefits as a market position

(Excerpt from The Star Principle by Richard Koch) Subtracting benefits is important because it usually enables the new category to lower costs, and/or to substitute the new benefits without charging more, because of...

Strategy, Via Negativa Read More

Which business idea should you pursue – is it a star venture.

(Excerpt from The Star Principle by Richard Koch) you can forget about more than 95 per cent of the ideas you may have. For every 20 ideas you have, you can junk 19 of them, confidently and securely, without doing any...

Focus, Strategy, Via Negativa Read More