Sales Tag Archive

Selling lies is a better business than selling truths

(Excerpt from Three Ways to Get Paid by Jason Zweig) There are three ways to make a living: 1) Lie to people who want to be lied to, and you’ll get rich. 2) Tell the truth to those who want the truth, and you’ll...

Morals, Sales Read More

Salesmen are at war with their prospects

(Excerpt from How to Sell Anything to Anybody by Joe Girard) But they need what you have to sell. That’s really why they’re there. So they stay. But they’re still scared, because they’ve been told what kind of...

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You need to close that sale to get what you want so badly

(Excerpt from How to Sell Anything to Anybody by Joe Girard) But I’ll tell you right now that feeling sorry for yourself is a trap. It guarantees that you’ll keep on losing. It kills everything that it takes to be a...

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Money is the best measure of business value

(Excerpt from Your Move by Ramit Sethi) Money is the marker that you’re doing the right thing because money is the ultimate value to people. When someone is willing to open their wallet and give you their credit...

Business, Sales Read More

Erroneously thinking your customers don’t respond to pushy salesy message

(Extracted from No B. S. Direct Marketing by Dan Kennedy) I know that sales and subtlety rarely go hand in hand. I often find myself helping clients get over emotional hang-ups about this, the most common having to do...

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Sales people sell products, entrepreneurs sell companies

(Extracted from Built to Sell by John Warrillow) … he proceeded to scold us all for spending too much time selling our products and virtually no time selling our company. He went further, and I’ll try to...

Sales, Strategy Read More

How to improve your sales?

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) … reflecting on my purchases (or non-purchases) from various providers of products and services. Why did I choose that real estate...

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You are what you communicate

(Extracted from Lee Kuan Yew: The Grand Master’s Insights on China, the United States, and the World) If I had not been able to reduce complex ideas into simple words and project them vividly for mass...

Life, Sales Read More

Distribution dead zone for products priced between $100 and $10,000

(Extracted from Zero to One by Peter Thiel) In between personal sales (salespeople obviously required) and traditional advertising (no salespeople required) there is a dead zone. Suppose you create a software...

Marketing, Sales Read More

Distribution is king

(Extracted from Zero to One by Peter Thiel) Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true....

Marketing, Sales Read More