Marketing Tag Archive

Distribution dead zone for products priced between $100 and $10,000

(Extracted from Zero to One by Peter Thiel) In between personal sales (salespeople obviously required) and traditional advertising (no salespeople required) there is a dead zone. Suppose you create a software...

September 21, 2019| Marketing, Sales Read More

Distribution is king

(Extracted from Zero to One by Peter Thiel) Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true....

September 21, 2019| Marketing, Sales Read More

Advertising works on everyone

(Extracted from Zero to One by Peter Thiel) In Silicon Valley, nerds are skeptical of advertising, marketing, and sales because they seem superficial and irrational. But advertising matters because it works. It...

September 21, 2019| Marketing, Sales Read More

Sell Benefits > Features 2

(Extracted from The Millionaire Fastlane by M.J. DeMarco) As consumers, we buy things to solve needs. We engage in transactions to fill voids. You don’t buy a drill; you buy a hole. You don’t buy a dress; you...

September 8, 2019| Marketing Read More

Sell Benefits > Features

(Extracted from UserOnboard) One thing I come across time and time again when reviewing onboarding experiences is the company trying to sell me on the features of their product instead of how it actually improves...

September 8, 2019| Marketing Read More

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